• • MdL • singles chronology ' (2012) ' Boyfriend' (2012) ' (2012) ' (2012) ' Boyfriend' (2012) ' (2012) Music video on ' Boyfriend' is a song by Canadian recording artist, taken from his third studio album (2012). Bieber explained that the track would surprise people in different ways, since it is a musical departure from his previous material. A snippet of 'Boyfriend' was previewed on on March 1, 2012, Bieber's 18th birthday. The song was announced as a single on the same day, and was released on March 26, 2012. The cover art was revealed on March 19, 2012. Musically, 'Boyfriend' is a influenced song that features pop beats reminiscent of American record producer and boy band. The instrumentation is kept in a lower sound to highlight Bieber's vocals.

However, critics dismissed the lyrics as immature and silly. 'Boyfriend' was a commercial success, debuting at number two on the after selling a total of 521,000 digital units of the single. The song is the fifth-highest-ever debut digital sales week in the United States and has also charted at number 9 on the component chart. It also debuted at number one in Canada and number two in the United Kingdom. Island Records initially commissioned a to be directed by; however, the video was later scrapped and re-shot with. Released on May 3, 2012, the video broke the record for having the most views in a 24-hour period with 8.00 million, later bested by 's ' (8.24 million). As part of promotion for the song, Bieber performed 'Boyfriend' in a number of live appearances, including at the of, and at the.

The rapping duo also released a remixed version of the track with new verses added. Another remix of 'Boyfriend' features, and. 'Because I'm an artist myself, I can be pretty selective on who I produce for and who I make beats for. And really what I'm looking for is an amazing vocalist, somebody that can sing better than I can. And the other thing is somebody that's willing to not try to make something that succeeds within the matrix of what pop music is now, but makes something that moves that matrix to where it is, and Justin was willing to take that leap with me.'

—Posner talks about working with Bieber. In late 2011, Bieber confirmed to radio network that he was recording material for his third studio album, which was originally going to be released in early 2012. He later spoke to and revealed that Believe would surprise people in different ways, since it musically is a departure from his previous works. 'Boyfriend' was written by Bieber, Michael Posner, Mason D.

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Levy and Mat Musto. During an interview with radio DJ Bootleg Kev, Posner revealed that he was impressed with Bieber's work ethic, and further commented, 'he's super talented.

At first I didn't know what to expect because he's super young, but dude can write.' Posner said that people would 'flip' over the beat and that radio stations would want to play the song. Levy also commented on the track, and described it as 'definitely edgier, it's more grown-up, it's more developed and it's sexier.' Prior to the song's release, it had been previewed by several industry insiders, including radio host Mick Lee of, who said that the song was 'so much different than his previous music.

On March 1, 2012, Bieber was featured as a guest on, where he announced that the song would be officially released on March 26. He said, 'My big announcement is that on March 26, my first single is coming out and it's called 'Boyfriend.' The song, it's basically I'm talking to this girl, [saying] if I was your boyfriend, I would never let you go. We wrote it, and the verses I'm talking/ rapping and then on the hook I'm singing. It's a really awesome song.' Bieber also previewed the song's introduction on the show. Through his account, the singer released a poll in which fans were allowed to choose between two artworks for the single. Download Exe.